Baller

Baller is the youngest generation of the same family Guro belongs to: the Portuguese teamwear micro brands born of the national textile industry, dressing the football that international catalogues ignore. The difference is attitude. The name comes from street sports slang, a baller being someone who plays big, the logo puts a ball right into the lettering, and the label's motto leaves no doubt about the target audience: feito para ballers, made for ballers. Behind the swagger sits the serious recipe that makes these brands the backbone of Portuguese amateur sport: production in Portugal, sublimation, exclusive designs per club, and the ability to give a village in the Mafra countryside a commemorative shirt with damask sleeves that no multinational would ever bother to design. On hoopster.pt, Baller enters through the door of Jerumelo's 65th anniversary, and there is no better calling card: when a village wants to celebrate in style, it calls someone who speaks the language of those who play.