The 35th anniversary shirt, as the commemorative 3S Aniversario tag sewn into the collar gives away. Santos celebrated the milestone in champion mode, entering 2018/19 with their sixth title freshly won in the 2018 Clausura, and Charly marked the occasion by inverting the recipe: dominant green, white hoops and a subtle pattern of stars woven into the fabric, one for each of the club's glories. The sponsor set goes global with Coca-Cola on the chest and Bud Light on the back, joining the homegrown eternals LALA, Soriana and Peñoles. As for the 10, that is a very Mexican story: with Liga MX split into Apertura and Clausura, the number passed through several owners in a single season, from Paraguayan Osvaldo Martínez to Chilean Diego Valdés. An anniversary shirt that doubles as a portrait of Mexican football and its one of a kind rules.